The "nds flash card" has produced and sold the gambling products such as poker for a long time, and it has survived in an inferior way for hundreds of years. It was not until Hiroshi Yamauchi took over the company, the principal business of the company was With magazines being its main transmission carrier, and the theme being "Who are you", Nintendo has launched a massive advertising campaign. Through all kinds of video game characters the advertising campaign definitely expressed the major idea of the games.
Nintendo could make the game players try various imaginative roles and experience the colorful emotion and personalities of the characters. Choosing mothers as the first object of word of mouth marketing is soon questioned by the game industry of the United States: the vast majority of mothers are very much opposed to video games. But Hiroshi Yamauchi acted in an opposite way and claimed that the only function of Nintendo FC game console openly. To get rid of many functions is just the secret weapon for Nintendo FC game console to win in cheap price. However, the person who broght develop opportunities to dstt card were two young players: one is a native Japanese Shigeru Miyamoto, another is Alexey Pajitnov from Soviet Union far away. In 1994, the entertainment giant, Sony, launched a powerful PS. Comparing with Nintendo’s too simple game machine, Sony’s PS was instead of Nintendo’s leadership.
If the powerful conservative forces have all been touched by Nintendo, then they will not only dig into their pockets for the children - this cannot be escaped. These magazines can penetrate deeply into the inner world of the target audience. Combining all of these magazines will produce better results. In Los Angeles, Nintendo invited several members of the love of communication tech-savvy housewife at the same time, so that full-time mothers who they are boring life experience the charm of Wii.
This can let more people enjoy the edge flash, thus further promote the brand construction. The advertising campaign caused enormous repercussions. As the new game products continued to be introduced, the enthusiasm of the target consumers also grew. It is unexpected that after many American families owned Wii, due to players' excessive devotion, the fact that many remote controller flied out of the hands and hit on the TV.
Then pasted composite image on message boards on which "Mario" board the Berlin Wall Station who is the leading role in Nintendo's games. But it is these seemingly negative news which caused a great curiosity of consumers, setting off in the second round of consumer, word of mouth spread once again across the United States and set off a storm Wii. The key of the success of Wii is it isn't chasing fantasic picture but to improve the flexiblily of the operation,so it attract players of all ages. At present, Wii remains the most popular game machine at the North American auction web site eBay and its transaction price keeps high because of short supply. "Tetris" set off again accompany Nintendo and swept the globe. Since then, the Nintendo dominate the global computer game industry for 10 years. Due to their outstanding performance over the past five years, there is no doubt for Nintendo to remove the laurel, Nintendo World goes into another peak since then.
