The DS Lite Console company specifically hired consultants to accurately identify three groups who can cause mouth spread most easily. Hiroshi Yamauchi took risks, invested heavily in "bet" on the gaming industry, but only to face the harsh reality. The second concerned those families with several generations living under one roof, because every part of the families, from grandchild to grandfather, can be involved.

The most important one is the mother, they will help promotion on the Parents's confrence, on the football stand, and among the neighbours. In order to attract customers, other manufacturers announced that their game machines not only could play games, but also had a learning function of helping children to study, compute and type, Yamauchi did in a quite opposite way, openly stating that the only function of Nintendo console FC was to play games. Removing a variety of functions, it is the secret weapon of the success of Nintendo FC with low prices. At present, the advertising campaign has entered the second phase. The new game products are launched with the same theme and form. And they once again strengthened the nds flash card brand positioning "to create the innovators of the popular culture". In 1994, entertainment giant Sony published its powerful PS, and pushed Nintendo's simple game player machine from the boss chair in that year.

If the powerful conservative forces have been impressed by Nintendo, then they will not only pay for their children – which is inescapable. Also they will take the initiative to do publicity for the Wii, and furthermore buy the game discs, which will add a few zeros in Nintendo’s profit statements. In Los Angeles, Nintendo invited several members of the love of communication tech-savvy housewife at the same time, so that full-time mothers who they are boring life experience the charm of Wii.

The ez flash ds lite name the first group of praise maker as "alphamom", and replicate the experience model to every part of America through them. "Super Mario" and the subsequent more than 100 kinds of Nintendo games cards are quite popular in the U.S. entertainment industry. Some people even exclaimed: Nintendo has brought the "cultural invasion" of Japan. Manufacturers have to make systems more and more complicated to survive in grim competition, easy learning becomes harder and harder, while game time extends longer and longer.

Moreover, under the influence of such error, the mix of the latest software and hardware is becoming more and more and the console prices are more expensive. For example, the scene that Jack bow for Rose in the film of “Titanic” were changed into the faces of Mario and Princess Brigitte. Wii's success is that it does not like the PS3 games to pursue ultra-realistic graphics and high-velocity, but is to make the flexibility of game consoles to the extreme, thus attracting players of all ages. Now, Wii is still most popular console on the North America's auction site eBay, and transaction prices keeping stubbornly high because of short supply. Nintendo has set a good example of magazine marketing by spending low cost to win a huge response. Due to its outstanding performance over the past five years, Nintendo got the title without doubt, and since then Nintendo walked to another peak.